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Why Become a Sponsor?
v According to the U.S. Census Bureau, African-Americans make up nearly 40% of the population in MonroeCounty.
v It’s a way to promote your company/products and reach potential and existing customers.
v A fun, memorable experience while benefiting from the exposure.
v Opportunity to be associated with a rapidly growing event while engaging with the African-American community and fulfilling your corporate social responsibilities.
Quality of Event
v According to surveys, 95% have given the festival an excellent or good rating
v Democrat and Chronicle has featured the festival two years in a row with all positive feedback
v It’s a fun, wholesome family-oriented event
Attendance
v 2009—4,200 People
v 2008—3,500 People
v 2007—2,700 People
Annual Household Income
v Average - $82,460
v Less than $75,000 – 55%
v $75,000 - $125,000 – 35%
v Over $125,000 – 10%
Homeownership
v Homeowner – 50%
v Renter – 50%
Education
v Graduate degree – 17%
v Bachelor degree – 40%
v Associate degree – 13%
v Some college – 20%
v High school graduate – 10%
Ethnic Diversity
v African-American – 55%
v Latino – 21%
v Caucasian – 15%
v Asian – 6%
v Other – 3%
Age Diversity
v 14 or younger – 14%
v 15 – 24 – 17%
v 25 – 34 – 19%
v 35 – 44 – 20%
v 45 – 54 – 22%
v 55 + - 8%
Location of Residence
v MonroeCounty – 56%
v New YorkState outside ofMonroeCounty – 30%
v Outside ofNew YorkState – 14%
Festival Facts
v First and only African-American Festival in the City ofRochester,NY
v Multi-cultural audience includes mixture of African-American, Caucasian and Latino groups
v Attendance is rapidly growing each year
v Some of the proceeds go to benefit our scholarship program
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